Top Logo Creation Tips


Creating a company's visual identity entails a lot of more than just placing a name in a square. Designing a logo requires a lot of planning and creativity because a logo often provides the first impression, one that can influence your customer's brand perception, purchase decisions and overall attitude toward your product or service. Here are some of the most important tips that you need to remember when you are designing the logo for your brand.


Understand the brand


Although DIY Logo is an image, it also serves as an introduction to your brand. Every company logo has a story to tell. If you regard your logo as mere artwork or a pattern of lines and text, you will not be able to use its presence to its full potential. Your logo must be designed to reach a certain audience. Before creating your logo, make sure that you list down your ideas and concepts regarding your brand; maybe even make a mood board with the images that reflect your brand's ideology.


Color is Vital


One of the top aspects to consider for logo design at is the color palette. Keep in mind that color communicates meanings and ideas. Although you may be restricted to the colors of your brand, sometimes you'll get the freedom to be more creative. Make sure that you choose colors that grab you and pull you in. The should bring to life the brand and give further context to what it is about.


Appeal To Different Audiences


Flexibility and adaptability in the logo design is also an important consideration. What this means is that your logo needs to be dynamic and not static. Rigidity in logo design only results in little room for improvement and/or innovation. Keep in mind that innovation is impossible, the design also dies. Your logo should be dynamic. This does not imply that it has to regularly change, but it should be flexible to subtle changes. Versatility will go a long way when you want to make your brand popular. For more info about logos, visit


Make It Clean and Functional


Your logo should look appropriate on a business card as well as on the side of a truck. The ideal logo should be scalable, simple to reproduce, unforgettable, and unique. Icons are generally preferable to photographs, which can be indecipherable when enlarged or reduced considerably. Additionally, make sure that your logo can be reproduced in black and white so that it can be faxed, photocopied or employed in a black-and-white ad as successfully as in color.

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